As part of our work programme, we’re supporting research into opportunities for strong wool produced in our region.

This work is being undertaken on our behalf by Leftfield Innovation, with the current phase focused on understanding domestic and international market perspectives, including the needs of wool processors, manufacturers, brands and other businesses working with strong wool.

This phase is looking to engage with organisations willing to share insights into market demand, product requirements, emerging opportunities and the practical considerations involved in wool supply chains.

The project is exploratory in nature, aimed at building a clearer understanding of potential opportunities and how these might align with our region’s wool production.

If you’re involved in the wool industry and would be interested in learning more or contributing to the conversation, please contact Lisa Portas from the Leftfield Innovation project team at lisa@portas.co.nz.

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